Typography is the art and technique
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).
Highland Traditions of Scotland
The region became culturally distinguishable from the Lowlands from the later Middle Ages into the modern period.